Inviro Medical Devices Wins an Atlanta Marketer of the Year Award
AMA Recognizes Infection Control Company's Search Engine Marketing Success
ATLANTA, April 29, 2008 – Inviro Medical Devices is pleased to announce that it has been chosen by the American Marketing Association (AMA) as the winner of an Atlanta Marketer of the Year (AMY) Award for its 2007 search engine optimization (SEO) campaign with Medium Blue Search Engine Marketing. After realizing there was a lack of new information on both needlestick reduction and preventing injectable medication errors in the healthcare field and hoping to boost sales of its infection control products, Inviro enlisted professional search engine marketing services. Increased awareness and exposure of Inviro's website stemmed from the vigorous application of search engine optimization to the site's content, online public relations to enhance media visibility, and website conversion prompting visitors to take the next step.
"Inviro would like to thank the AMA for acknowledging our success and choosing our SEO campaign with Medium Blue," said Gareth Clarke, Chief Executive Officer of Inviro Medical Devices. "To have our collaboration recognized with an AMY Award is quite an honor."
During the 2007 SEO campaign, Inviro Medical's website experienced a 183 percent increase in monthly search-referred traffic when compared to baseline. Monthly website leads increased by 436 percent, and the overall conversion rate increased by nearly 300 percent. The success of Inviro's SEO campaign after overhauling its old content has been met with enthusiasm by the company and its supporters. As one of the leading innovators of medical devices and products, Inviro's win further enhances its mission to improve safety for healthcare workers and patients.
Finalists attended the annual AMA Gala at the Fox Theatre in downtown Atlanta on March 27, 2008, and representatives from Inviro were given a Red Pencil award for their excellence in the category of Search Engine Marketing: Search Marketing Campaign Business to Business. For information on the 2008 American Marketing Association Gala, please visit www.amyawardsatl.com.
About Inviro Medical Devices
Founded in 1988, Inviro Medical Devices engineers and markets safe medication delivery systems, including the patented InviroSNAP!® Safety Syringe with InviroSTRIPE®, an integral write-on stripe that allows critical information to be recorded directly onto the syringe barrel. After years of research to develop its patents and refine its product designs, the company is addressing the growing $1.6 billion safety syringe market and introducing its breakthrough infection control technology in North America. Headquartered in Atlanta, Inviro Medical Devices is becoming a leading industry champion in the quest to increase infection control awareness and to protect healthcare workers, patients and the environment with innovative medical devices. For more information, visit www.inviromedical.com.
About Medium Blue
Medium Blue Search Engine Marketing, an Atlanta search engine optimization company, was recently named the number one search engine optimization firm in the world by respected industry resource PromotionWorld. Medium Blue's services include search engine optimization, website conversion, and online public relations. The company's experts in these areas are recognized leaders in the search engine marketing industry and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide, and contributed to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue services a national client base, including Boston Scientific, DS Waters, and Windsor Communities. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.